
Proactive project during
the Covid-19 pandemic
for the creation of customized
backgrounds for one sub-brand
of Ferrero: Tic Tac.
TIC TAC
Graphic Design // Art Direction //
_THE PROBLEM
Covid-19 has changed many of our habits, including how we do it
to live our social and working life.
Having to stay at home, we can talk to friends, relatives and colleagues only through virtual platforms such as Zoom, Skype, Messenger, but obviously it's not like being in the park, at the sea, at the bar or in the office.
_THE INSIGHT
In a period like this, in which we are all forced to stay at home, even just having the feeling of being in another place makes us happier and improves our mood.
_THE IDEA
Tic Tac wants to make his contribution by bringing a little good humor into the social and working life of Italians, making them travel at least with imagination.
_THE mechanicS
We will offer a gallery of backgrounds of dream places (a Caribbean beach, a prairie, a sailboat and so on), to be used during the video calls on Zoom to communicate with friends, relatives or colleagues and feel a little happier, even in their virtual meetings.
Stay at home.
With a little imagination
you can go anywhere.
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_LAYOUTS
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