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Proactive project during

the Covid-19 pandemic

for the creation of customized

backgrounds for one sub-brand

of Ferrero: Tic Tac.

TIC TAC

Graphic Design // Art Direction //

_THE PROBLEM

Covid-19 has changed many of our habits, including how we do it
to live our social and working life.

Having to stay at home, we can talk to friends, relatives and colleagues only through virtual platforms such as Zoom, Skype, Messenger, but obviously it's not like being in the park, at the sea, at the bar or in the office.

_THE INSIGHT

In a period like this, in which we are all forced to stay at home, even just having the feeling of being in another place makes us happier and improves our mood.

_THE IDEA

Tic Tac wants to make his contribution by bringing a little good humor into the social and working life of Italians, making them travel at least with imagination.

_THE mechanicS

We will offer a gallery of backgrounds of dream places (a Caribbean beach, a prairie, a sailboat and so on), to be used during the video calls on Zoom to communicate with friends, relatives or colleagues and feel a little happier, even in their virtual meetings.

Stay at home.

With a little imagination

you can go anywhere.

_characters

Personaggi.png

_LAYOUTS

MACBOOK.png

_LANDING PAGE

Creative Director: Antonio Gigliotti

Senior Art Director: Daniele Baglioni

Senior Copywriter: Gianluca Nucaro

Junior Graphic Designer: Federica Carrozzo

_PRESS

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