New global VIS IDs of the Fixodent brand and its derivations in the various countries through the name Kukident and Blend A Dent.
FIXODENT
Graphic Design // Art direction //
Development of the project in the conception phase, graphic realization of the details and overall organization, development of the variations for different countries, supervision of digital assets.
_MAIN ASSETS
BRANDMARK
The brandmark is the signature of the expertise and trust. It has to carry the primary brand colour and a recognisable seal of confidence for the users.
SELLING LINE
The brand selling line is emotionally charged to signal benefits that go beyond functional performance.
COLOR
The combined brand colors of blue and pink are strong assets to drive recognition.
The Fixodent blue is the primary signal of the brand and speaks to science, performance and trust.
PRECISION NOZZLE & LINE ACTIVATION
NEW FLAGS
MAIN FLAG
ALTERNATIVE FLAG to be used when the logo is not shown.
_KEY VISUALS
Creative Director: Antonio Gigliotti
Senior Art Director: Letizia Pettinari
Junior Graphic Designer: Federica Carrozzo
Copywriter: Fabiana Aversa
