An adult and ironic cartoon mini serie wherethe protagonists are characters in the shape of a Tic Tac, each with its own personality and specific strength.
TIC TAC
GENTLE
GANG
Graphic Design // Art Direction //
in a gentle way,
you can shake the world.
- Gandhi
_RATIONALE
In a world of intensity and extremes, more people yearn for gentle rewarding pleasure.
Tic Tac with its gentle refreshing pleasure takes care of people’s desires, leading a gentle revolution for a better world.
Because today, gentle is the new strong.
_THE IDEA
In collaboration with Netflix, we’ll create The Gentle Gang: an adult and ironic cartoon mini serie, in South Park or Simpson style, set in FreshTown, the city of freshness.
The protagonists are characters in the shape of a Tic Tac, each with its own personality and specific strength.
They have specific rules on how to behave: The Gentle Revolution Decalog.
"Go with the flow", "Be cool headed", and "Take it easy" are their favourite quotes.
The Gentle Gang will face life's harshness and extremes with their gentle humour.
The serie in fact will dispel taboos and stereotypes in current society,
by using the parody and the black comedy in a gentle and revolutionary way.
_THE CHARACTERS
Each character with his powers is inspired by a TIC TAC's flavour.
Press and drag the cards to discover the different characteristics of the Gentle Gang.
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_the antagonists
But Fresh Town is not as quiet as it seems...
To complete the storytelling of the TV series, we created a group of antagonists, inspired by the enemies of our breath.
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_LIMITED EDITION PACKS
Special QR-codes on each pack will unlock new The Gentle Gang episodes and special contents on Netflix.
Creative Director: Antonio Gigliotti
Art Director & Graphic Designer: Federica Carrozzo
Copywriter: Fabiana Aversa
Animator: Giovanni Duò
